2011-2016: Tampa Bay Water
Title: Visual Communications Specialist
Responsibilities: This includes graphic illustrations, website design and development, email campaign design and web server maintenance. Additional work includes creating graphic presentations of complex technical and engineering concepts; designing graphics for social media campaigns, facility event and water source photography, implementing and enforcing the agency's graphic standards; and, preparing the agency’s collateral materials for print production. Other responsibilities included operating the AV system for bimonthly board meeting recordings, workshops, internal meetings and streaming video for internal/external audiences.
Major Achievements: Received 2011 Gold MarCom Award: An international creative competition that recognizes outstanding achievement by marketing and communications professionals. The award was for a Newspaper in Education piece, developed by Tampa Bay Water.
Established external streaming video by working with CDN for bimonthly board meetings.
2007-2011: Hoyu America (formerly Samy Salon)
Title: Webmaster / Art Director
Responsibilities: Manage all 5 company websites, create decorative product labels for the brands, overall brand management, product photography, 3D design for point of purchase retail displays and marketing material including advertising design, collateral materials, email campaign design, website development for new product lines. Other responsibilities include working with HSN, creating sales presentations, developing online marketing campaigns for sweepstakes entries, and managing company’s online store.
Major Achievements: Developed company’s ecommerce website and online marketing campaigns. Company made over 100K in internet sales first year.
2004-2007: Creative Business Solutions
Title: Art Director / Project Manager
Responsibilities: Creating client websites, managing all company production including new business development, converging with clients and programmers to map project scope, search engine optimization, project timelines, and resources from point of planning through production and testing phases. Gather project requirements and documentation from internal and external sources.
Major Achievements: Helped company attain a higher level client base through technical writing skills (proposals) and development of a stronger brand.
1999-2004: LightPort Advisors
Title: Creative Specialist / Web Designer
Responsibilities: Worked closely with clients from point of consultation to project completion. Created web and print graphics, designed website interfaces, layouts, and structured website navigation/content for financial firms.
Major Achievements: Assisted in signing on several large financial institutions by producing static screenshots that would adapt their existing brand with company technology.
1995-1999: Teasdale Enterprises of Arts & Media
Title: Graphic Designer
Responsibilities: Oversaw all agency production, managed pre-press, and helped design client websites; in charge of designing, printing, and creating presentations, brand development, ad design, and developing innovative marketing strategies.
Technology/Software: Graphic/web design software: Adobe Photoshop, Illustrator, InDesign, Quark Express, Corel Draw, Freehand, Flash and Net Objects Fusion.
Major Achievements: Helped company grow from medium size printing shop to national ad agency.