Brand Identity

Home » Brand Identity Identity Design Goes Beyond a Single Mark Many business owners believe identity design begins and ends with a logo. While a logo is an important visual symbol, it is only one component of a much larger system. True identity design includes typography, color palettes, imagery style, brand voice, and layout structure,…

Home » Brand Identity Many small business owners believe that a logo is their brand, but in reality, a logo is just one piece of a much larger picture. While a logo is important, your brand identity goes far beyond a single graphic. Understanding the difference is essential for building a business that is memorable,…